Meet the CEO

Candice Merideth-McFashion
Founder/ CEO of Captivating Candy

 

 

Meet Candice Merideth- McFashion - "the Brains behind the Beauty Line"

How was Captivating Candy discovered?

Every since I was a little girl, I've had a passion for lip gloss. (Laughing) Seriously, ask any of my childhood friends. Most of them, I introduced to lip gloss. And I'm talking about the beauty supply roller ball original strawberry lip gloss. I spoke of producing and owning my gloss line then and later in 2012, God planted that seed of desire to start my own beauty line. I researched the industry and put the project aside to later pick back up in 2019. I believe there is a season for everything and God's timing is always on time.

Where did the name Captivating Candy derive from? And what do you hope to accomplish with this business?

Candy was and still is one of my nick names. Honestly, the name just came to me. It fell from heaven. My mission is to inspire and encourage women and young girls to be confident in all they do, love and treasure themselves no matter what! "Keep it Sweet" is our motto. Lip gloss is captivating. It's a beautiful accessory to an already confident and compassionate soul. CC is to enrich, enhance and exhilarate the presence and confidence that is already there. Our beauty products not only make you look good, but feel good about yourself too!

What is an important standard to maintain when handcrafting your products?

We, as consumers, have the right to know what is exactly in these beauty products and be comfortable knowing the products we use daily are not harming us but helping us. Our products are made with vegan and cruelty-free ingredients including natural oils that nourish and moisturize skin. Our glosses are very hydrating and long lasting. In addition to natural healing ingredients, our beauty products are made with lots of hard work and love. I'm very grateful to all of our customers for not only trusting CC's with your beauty regimen but riding with us along this journey of establishment and growth worldwide.